Video - What is Boxbe?
Monday, January 5th, 2009Here’s a little video we did to better describe how Boxbe can help you say goodbye to email overload. Please share it with your friends!
This video can also be seen on our How It Works page.
Here’s a little video we did to better describe how Boxbe can help you say goodbye to email overload. Please share it with your friends!
This video can also be seen on our How It Works page.

Just wanted to give a quick shout out to everyone who has been using Boxbe over the last year. The blog has been quiet for a while, but I wanted to let you know we’ve got some exciting announcements coming soon.
Also, we periodically update our Twitter feed with answers to questions that folks might have and letting people know about issues that crop up from time to time.
Hope you had a great holiday and we’re looking forward to a helping your tame your inbox mess in 2009!

Thede, Thomas and I are heading to down to Sunnyvale tomorrow for Yahoo! Hack Day. Hopefully, we’ll be hacking together the future of Boxbe while we are there.
We use the Yahoo! Mail API to make Boxbe for Yahoo! Mail work and we’ll be adding their Address Book API very soon so that we’re not using that not-so-nice anti-pattern we keep hearing about. We’re hoping to learn more about it and other APIs that Yahoo! is opening up.
If you are going to Hack Day and want to meet up, send me a note at randy@boxbe.com. Hope to see you there.
You can see the video that Yahoo! put together for their Hack Day. (more…)
I go to a few tech conferences every year, but in general, my favorite one is Gnomedex. It’s a great group of people and always an interesting set of speakers.
This year was especially nice as randomly, a woman walked up to me and says, “I love you guys.” I was a little startled at first, but then I realized she was one of the folks that follows Boxbe’s Twitter feed, An Bui. It seems we’d made her pretty happy with our Outlook plugin and how it killed spam from her inbox.
I was pretty stoked to get a little adulation for our service and remembered that after a recent survey we had received lots of great feedback about how we’d helped other people tame their inboxes, too.
Here are some quotes from the survey (which happened before we released Outlook). Thanks everyone for your kind words.
“My ~10 year old Yahoo account is manageable once again.” - George B.
“I like that it gives me a chance to stop accepting emails from companies I don’t use any longer.”- Boxbe for Yahoo! user
“I like this service because it is different from anything else I have experienced. I want others to have the same opportunity.” - Boxbe for Yahoo! user
“I was about to abandon my yahoo account. now i don’t have to. thanks!” - Sharon S.
“I think Boxbe is awesome!” - Boxbe for Yahoo! user
“Can’t get any easier to use.” - Boxbe for Yahoo! user
“Thanks for fixing my Yahoo! I’d given up on using it about a year ago, and set it to vacation response. Now all those business cards are usable again. ;)” - Joseph K.
“You’ve got a big fan, and one who will share the information with friends soon.”- Boxbe for Yahoo! user
“I am a supporter, and I think your stuff generally works.” - Boxbe for Yahoo! user
“It catches the rest of the stuff Yahoo spam doesn’t so that my Inbox is spam-free.” - Tabatha L.
“This is the most important email advance since Gmail in my book. It’s an entirely disruptive technology that serves as an electronic gatekeeper. [yes, you may use that as a quote]” - Boxbe for Yahoo! and Boxbe Public Email user
“There’s no more worry about attaching an email somewhere and having it harvested. That’s awesome.” - Boxbe for Yahoo! and Boxbe Public Email user
“It is a great email service to use as a public address.” - Boxbe Public Email user
“It does a great job of filtering my mail.” - Anna R.
“I’ve been happy with the results that I’ve noticed and recommended it for those same reasons.- Richard S.
“The program has eliminated alot of scrolling through unwanted emails just to get to the emails that I need to review.” - Patricia B.
“I really like it and how it allows me to define what is and isn’t spam.” - Brent C.
“I think it’s a cool service. A service that needs a little work, but cool enough to tell others about it.” - Ronnie M.
“Everyone needs this.” - Cindi G.
“I think it is wonderful.” - Darlene B.
“I don’t know of any other service that does this, and it seems like such a perfect solution.”- Robin L.
“You’ve tamed the red tide of junk mail in here. I see the real results in 1.5 days, literally within a day and a half, all the mail I want is in my in-box, and the stuff I don’t is in the pending folder.”- Andre L.
We’ve been busy here at Boxbe HQ making improvements to our service to make Boxbe easier to use and better integrated into your email workflow.
Here are some of the features we’ve just launched:
Wondering why some messages from approved senders weren’t making it to your inbox? The new system allows messages from approved senders even if they fail authentication.
A simpler Guest List to make your life easier.
Allow messages that have a low junk score to go directly to your inbox, and banish the ones with a high junk score from even showing up in your Waiting List. Save time - don’t worry about emails that are most and least likely to be good - Boxbe does the work for you.
Go to your threshold sliders now!
Use Boxbe’s convenient list of retailers, mailing lists, banks, social networks and other automated senders (no marketing or advertising emails, of course). It’s one more way Boxbe helps you save time.
Many of you told us you don’t want to send Courtesy Notices to people not on your Guest List. They are now optional and they give you more control.
Choose who receives courtesy notices here.
Thanks for using Boxbe and we hope you like our new features. We love your feedback and we live on it. Please let us know what you think by responding to this email or emailing us at support@boxbe.com.

As we’re winding down for a 4th of July here in the US, it seemed like a good time to mention some of the recent articles written about us. Here are a few recent mentions that Boxbe has had in the blogosphere and by Fox Business News and the gray lady.
Struggling to Evade the Email Tsunami - The New York Times
Boxbe got a brief mention in this article from Randall Stross about people that are trying to get out from under their excessive email. No solutions for all the problems yet, but we’re trying :-).
Banish Those Pesky Spam and Phishing E-mails That Clog Up Your Inbox - Fox Business News
Fox Business New writer Donna Fuscaldo plays up Boxbe’s leveraging social networking to combat spam and phishing. “The free service, which works with Yahoo and Microsoft’s Outlook, lets users create a list of approved people who can send e-mail, similar to how instant messaging and social networking works.”
A Tale of Two Spammers and a Nice Solution
Now, here’s an interesting use of Boxbe to measure how many emails are sent from a couple of legitimate marketers. Giving out your Boxbe Public Email Address is demonstrated perfectly in this personal account by George Bounacos.
You may have noticed some changes to the way our junk rating system works in your Waiting List in the last week. Messages that were put in your Waiting List between May 24th and May 31st may have a higher junk rating than you might have expected. NOTE: this should have only affected Yahoo! Mail and Public Email Address users. Boxbe for Outlook users were not affected by this change.
We have since modified our rating systems to behave more like they did before the changes that occurred on the 24th.
We had a service outage last Saturday that resulted in a necessary upgrade to the machines that apply junk ratings to incoming email. Upon upgrading those machines to a new version of our software, some of the tweaks that we had been making to our junk ratings got pushed out before they were fully baked.
We think we have gotten everything back to normal, but we may be making tweaks over the next several days.
Let us know if your junk ratings aren’t what you would expect them to be and stay tuned for some big improvements to the way Boxbe handles email.
Email us at support@boxbe.com.
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Today, we’re announcing that our Boxbe for Outlook add-in is available to everyone for download. While it still has some rough edges, unlike a lot of other betas, we’ve been testing this add-in both internally and with a sizable number of beta testers for several months.
We’ve encapsulated all the functionality of the Boxbe website into an easy to use plugin for use with Microsoft Outlook.
Following is a little introduction to our latest product, Boxbe for Outlook.
The Boxbe for Outlook plugin looks through your list of contacts, past emails and email messages that you have sent to others, to create your Guest List quickly and get you started using Boxbe.

Once you have created your Guest List, email from people on your Guest List will go directly to your Inbox as they have before, while email from people that are not on your Guest List will go to your boxbe Waiting List folder.
If someone emails you that is not on your Guest List, that message is sent to your Waiting List folder and Boxbe determines how likely that message is to be spam.

Messages are rated on a scale from 1 to 10 on their likelihood that they are spam. Messages that score low are less likely to be spam and messages that score high are more likely to be spam.
Boxbe Junk Ratings quickly separate the good from the bad.
Depending on the size of your list of contacts and mailboxes, setup usually takes a couple of minutes. Once you are set up, adding new senders to your Guest List is a snap. We add a toolbar to Outlook that gives you quick access to the tools you’ll use after setup.
Approve Senders
Clicking “Add Sender” will
add the sender of the email that you are currently reading to your Guest List. Adding to your Guest List ensures that that person can easily email you again.
Approve Domains
If you get a lot of
email from a particular domain (example: your company or an organization that you belong to), you can quickly add the domain to your Guest List as well.
One of the best things about Boxbe for Outlook is that you can protect any or all of the email addresses that you access via Microsoft Outlook. The Guest List that you create for one email address will work across all the email accounts that you choose for Boxbe to protect.
You can get Boxbe for Outlook by signing up for Boxbe or adding an email address to your existing Boxbe account here.
System requirements:
Microsoft Outlook 2003 and 2007
Windows Vista or Windows XP
We hope you like the new plugin but if you have any difficulty using Boxbe for Outlook or have any questions, email us support@boxbe.com.
Update 2:13 PM We are back up. Sorry for any inconvenience.
Update - we are taking a bit longer than anticipated. Please stand by.
Starting at 12:45 pm PDT. We’ll be back soon.
Last night we had a service outage for our Boxbe for Yahoo! Mail service. After diagnosing the problem with the good folks down at Yahoo!, we have fixed the issues that caused the outage.
Essentially, due to a rapid increase in Boxbe users, Boxbe was shut out of using Yahoo! Mail’s API. Fortunately, we devised a way to make our service work better with Yahoo! Mail.
Yahoo! Mail re-enabled Boxbe to access your account early this afternoon and the service should be up and running right now.
Thanks to our friends down at Yahoo! that helped us get Boxbe for Yahoo! Mail up and running again.
It will take us some time to catch up with all the email in your account, but we anticipate that everything will be running smoothly and back to normal in the next day or so.
We’re really sorry for the interruption in Boxbe service and hope that you didn’t receive too much unwanted mail in the mean time.
The silver lining to the service outage is that it gave us an opportunity adopt new practices to scale Boxbe for Yahoo! Mail to make our service available to even more users.
Update 3: 3:40 PM May 6, 2008
We’re back!!
Boxbe for Yahoo! Mail is up and running. We’re sorry again for this inconvenience. We’ll post a further explanation later and measures that we are taking to avoid future outages.
We moved from our Potrero digs a few months ago to our new “convenient to public transit” location downtown a couple of months ago and we thought it was time to have a little party.
I took a lot of pictures at the event and I’m sharing them below. The new office is indeed warmer as a result. Thanks to everyone who came and joined in the fun.
Created with Admarket’s flickrSLiDR.
A big thank you to our friends over at Yahoo! Developer Network for making Boxbe for Yahoo! Mail an Editor’s Pick in the Yahoo! Gallery today.
Yahoo! Gallery, in case you didn’t know, is the site that Yahoo! uses to show off sites and services that use Yahoo! technologies. As you all know, Boxbe integrates tightly with Yahoo! Mail, making it so you don’t have to leave Yahoo! Mail to use the Boxbe service.
You may not know that we use the awesome Yahoo! Mail API to power Boxbe for Yahoo! Mail. Without the API, Boxbe for Yahoo! Mail wouldn’t be so nicely integrated with Yahoo! Mail.
Sometimes living in the world of developers, we forget that most normal folks don’t know what an API is. Wikipedia’s definition is
“An application programming interface (API) is a source code interface that an operating system or library provides to support requests for services to be made of it by computer programs.”
Ok, that probably didn’t help much…
Essentially, an API is the way we access your Yahoo! Mail account with Yahoo!’s (and your) blessing. We use tools Yahoo! has built for people outside the company to enhance their existing services.
The folks at Yahoo! know that they can’t be all things to all people so they let companies like ours further individualize their services.

We’re happy that our Yahoo! Mail product has been made a pick on the Yahoo! Gallery.
Thanks again, Yahoo!
We’ve got a bunch of new features in the pipeline, but I almost forgot to mention some refinements we’ve made to the site recently.
We’ve made it a lot easier to update email addresses that you are using with Boxbe. By going to your Email Addresses page, you can maintain, enable, disable or add new email addresses to be protected by Boxbe.
To protect a new email address, you can either add it at the top of the Email Addresses page
or from your Dashboard page.
Once you type the email address in, you’ll be guided through the process to protect that email address using Boxbe.
We hope this makes it easier to add email addresses to your Boxbe account. If you have any problems or difficulties with this or any other feature, send email to support@boxbe.com.
Our VP of Corporate Development (and all around nice guy), Mark Benerofe was briefly interviewed today on American Public Media’s Marketplace program.
Now, he wasn’t talking about Boxbe on Marketplace, but we love Mark so, we thought it was worth mentioning here.
The story, What ever happened to Netscape?, is on today’s episode Marketplace. Mark was quoted because he was around back then (ok, I was too, but Mark was actually working online) and worked at some places like Prodigy and Sony Online.
The story gives a history of Netscape which is intertwined pretty tightly with the history of the web. Netscape is largely gone, but lives on in the form of Firefox, the browser of choice for many of us today.
You’ll need Real Player to listen to the segment, but can download an MP3 of the whole show here. The story starts at about 13 minutes in.
We get praise and love from our adoring fans on a regular basis, but one consistent request is to make getting email from real humans easier.
Keeping your Guest List up to date isn’t an easy job. When friends change jobs or their ISPs, their email addresses change with them.
Boxbe helps you get email from people who matter to you. The problem is, you don’t always know who is going to matter to you.
Today, I’m happy to announce a feature to make using Boxbe a lot easier.
Who are your friends? If you are like me, I have hundreds of contacts on my Boxbe Guest List. Some of them are email addresses from companies like Amazon or Facebook.
The bulk of my Guest List, however, is composed of friends, family and co-workers. We’ve consolidated this group of people into a group called “Friends.”
So, why should you designate someone as a friend?
If you mark someone as a friend on your Guest List and they are a Boxbe member, anyone that they have designated as a friend can email you as well.
This takes a little of the difficulty of having to update your Guest List to ensure delivery of messages from your friends. You don’t have to mark them as a friend and you can block them if it’s someone you don’t want to hear from.
As an example, this is what happens when I add Mark as a friend.

When I add Mark as a friend, all of his friends can then email me without taking a test or paying a fee. If we have a lot of mutual friends, and he updates a change in their information first, I won’t have to.
We’re adhering to the proverb that many hands make light work.
While we’re extending your Guest List to your friends, we won’t show others a list of who you have made a friend. The only way someone will know who your friends are is if they email them. Any email that you receive from a Friend of a Friend will be marked as such.
Here is how it will look in Yahoo! Mail:

We’re pretty happy with what we’ve released, but please let us know if there is anything we can do to make it better.
We’re constantly thinking of ways to make Boxbe easier to use and think this will help you get emails from people who matter to you most.
Boxbe CEO, Thede Loder will be presenting at AlwaysOn OnMedia NYC. The conference is a
“two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.”
Thede will be presenting our vision of the future of email during the “CEO Showcase - Web Services and Measurement” session at 11:10 Tuesday morning. Thede will be joined by Boxbe COO, Corbett Barr and EVP of Corporate Development, Mark Benerofe. If you are at the conference, please say hi to Thede, Corbett and Mark.
Join our growing team!

If you are a creative thinker who thrives in a fast-paced, market-driven startup environment, we want to talk to you. Located in San Francisco, we currently have openings to join the team which is responsible for designing and building our industry-leading technology.
Boxbe is looking for a .NET C# engineer with Microsoft Outlook programming experience. Boxbe has developed a client-side version of our e-mail management system which integrates with Outlook as an add-in. This developer will be supporting an initial release of code and continuing to improve and extend on the original framework.
Details after the link -
(more…)
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We launched Boxbe for Yahoo! Mail back in the fall. Here is a quick overview of how it works.
No need to come to the Boxbe Web site to view messages on your Waiting List. We’ll move all your unwanted messages into a new folder in your existing Yahoo! Mail account.
Your Boxbe Waiting List folder will contain all the messages from guests you haven’t yet approved.
We’ve added the Boxbe Junk Score to the subject line of all messages in your Waiting List. Sorting by subject will help you find messages that are less likely to be junk.
This makes it easier to find messages from senders that you might want to add to your Guest List. Additionally, you can easily search messages in the Waiting List using Yahoo! Mail’s search tool.
If you decide a message isn’t junk, clicking the “Approve” link from within the message in the Waiting List adds the sender to your Guest List and moves the message into your Yahoo! Mail inbox.
Finally, when you send an email to a new friend, you have the option of adding them automatically to your Guest List. The idea here is that you don’t want people you’ve emailed to have take a test or pay a fee to email you back.
Boxbe for Yahoo! Mail is easy to set up and it’s absolutely free.
(Not a Yahoo! Mail user? Boxbe works with Gmail and a plugin for Microsoft Outlook is currently in beta testing.)

We hope you are having a relaxing holiday this year knowing that your email is protected by Boxbe.
We’re off for a few days, but don’t worry, we’ve got elves watching all of your email :-).
Wishing you the best this holiday season.
We’ll see you in 2008.